SEO is an acronym that’s been around a while. It’s something that anyone working online should know about, especially us fashion bloggers!
It means Search Engine Optimization. Yea great, but what does that actually mean?
Search Engine Optimization
Let’s cut straight to the chase: SEO is important for anyone trying to bring traffic to their website, but after having a few different types of blogs, I have found bringing traffic to my Fashion blog to be the hardest. Especially organic search traffic.
If you have “good SEO”, Google and other search engines feel that you are giving valuable information to people who are searching for things. Not only can your entire blog be searchable, but each individual post you write can be “optimized” so that people can find it when they search for the question you are answering.
So, let’s get started, shall we? How can you improve your search-ability?
1. Make it Quick
By this I mean, make sure your website loads quickly. If your website takes more than a few seconds to load, people aren’t going to wait for it and they’re going to leave. This makes your SEO ranking lower. Want to know if your website is fast enough? Check here.
How do you make it quick? Make sure your photos aren’t too big (this plugin helps to shrink them) and make sure you don’t have too many plugins or popups. Photos are what takes up the majority of your space and will take the longest to load.
2. Make it Longer
The trouble with most fashion posts, is that they aren’t usually very long. I’m totally guilty of this. My outfit posts are usually short and to the point, which is great for my regular readers, but not so great for Google (and therefore NEW readers). A “good SEO” post should have at least 300 words. Obviously the post shouldn’t be full of useless words and information. It should be full of 300 helpful words that tell the reader about the outfit/style.
3. Use Headings
Sometimes it can be all too easy to write a fashion post in a few paragraphs and add the pictures in between it all. But to improve your SEO and help Google to better understand what the post is about, use headings. Break up your thoughts and advice by telling people about each part of the outfit, about when to wear it, how to style it. It’s a great way to improve the SEO on a post.
4. Title Your Photos
Do it BEFORE you upload them into your media library. Once it’s uploaded, the title that the photo has is the one that Google will see, so you want to do have your keywords in it. You want the title of your photo to tell Google what the post is about. If you upload your photo as ‘DSC1246.jpg’, Google has no idea what that photo is or what your post is about. Naming your photo ‘how-to-wear-overalls.jpg’ is a much better. Also, use the alt text and description space in the upload editor to give a little bit more information about the post.
5. Answer a Question
This is something I find really difficult about writing a fashion blog. I want it to be personal, but I also want to help people. The thing is, you can’t help people if they aren’t finding your site and they aren’t going to find your site if you’re not answering the questions that they are asking Google.
One of my most popular posts is What I Wore in Japan: A Spring Style Diary. It gets hundreds of Google hits a day and drives tons of traffic to my site. Turns out a whole lot of people want to know “What to Wear in Japan in Spring”. People literally search in question form. We’ve all done it: “How do I” or “What is”.
Try to think about each post as answering a style question that you or friends have. Make that question the title of the post. Then answer that question in the post to the best of your ability and with your own personal flare.
6. Keep People On Your Site
This is an easy one. The longer people stay on your website, the more trusting Google will see that you are. Someone comes to your website to see how to wear overalls and they stay because they want to know how to find a good tailor and where to buy petite clothing. You should always link back to relevant content on your blog whenever you can. Get people to stay for as long as possible.
7. Get Help
The best thing I ever did for me SEO was get Yoast SEO and Longtail Pro. Yoast SEO helps to make sure each post you write is full of keywords. It gives you tips on making it even more searchable. It has a simple color system that lets you know when its good enough (it turns green). Longtail Pro costs a few dollars, but is worth it if you want to make sure you are writing things that people are really searching for. It helps show how competitive the keywords are, and let me tell you, with the number of fashion blogs out there, finding the right keywords are SO important.